2026 Social Media Image & Video Size Cheat Sheet (Instagram, TikTok, YouTube & LinkedIn)
Uploading an image with the wrong aspect ratio or file weight triggers aggressive server-side re-compression on Instagram, LinkedIn, and YouTube—turning crisp text and logos into blurry blocks. Bookmark this 2026 dimension and file-size cheat sheet to export pixel-perfect social assets every time.
Instagram (Feed, Carousel, Stories & Reels)
| Placement / Format | Exact Pixels (W × H) | Aspect Ratio | Recommended Codec | Max File Size |
|---|---|---|---|---|
| Portrait Feed Post / Carousel (Recommended ⭐) | 1080 × 1350 px | 4:5 | JPG / PNG / WebP | ≤ 8 MB |
| Square Feed Post | 1080 × 1080 px | 1:1 | JPG / PNG / WebP | ≤ 8 MB |
| Instagram Stories & Reels Video/Cover | 1080 × 1920 px | 9:16 | MP4 (H.264) / JPG | ≤ 4 GB (Video) |
| Profile Picture | 320 × 320 px | 1:1 | JPG / PNG | ≤ 1 MB |
TikTok & YouTube (Thumbnails, Shorts & Banners)
| Placement / Format | Exact Pixels (W × H) | Aspect Ratio | Recommended Codec | Max File Size |
|---|---|---|---|---|
| TikTok Vertical Video & Photo Mode | 1080 × 1920 px | 9:16 | MP4 / WebM / MOV | ≤ 500 MB (Web) |
| YouTube Video Thumbnail (Strict 2 MB Cap) | 1280 × 720 px | 16:9 | JPG / PNG / WebP | Strictly < 2 MB |
| YouTube Shorts Vertical Video | 1080 × 1920 px | 9:16 | MP4 (H.264) | ≤ 60–180 sec |
| YouTube Channel Banner (Safe Area 1546×423) | 2560 × 1440 px | 16:9 | JPG / PNG | Strictly ≤ 6 MB |
LinkedIn, X (Twitter) & OpenGraph Link Previews
| Placement / Format | Exact Pixels (W × H) | Aspect Ratio | Recommended Codec | Max File Size |
|---|---|---|---|---|
| LinkedIn Personal Profile Banner | 1584 × 396 px | 4:1 | JPG / PNG | ≤ 8 MB |
| LinkedIn Company Page Cover | 1128 × 191 px | 5.9:1 | JPG / PNG | ≤ 8 MB |
| X (Twitter) Header Banner | 1500 × 500 px | 3:1 | JPG / PNG | ≤ 5 MB |
| X / LinkedIn / OpenGraph Shared Link Card | 1200 × 630 px | 1.91:1 | WebP / JPG / PNG | Recommended < 300 KB |
3 Rules to Prevent Social Media From Blurring Your Uploads
1. Pre-Resize to Exact Width
If you upload a 4000px photo to Instagram, its mobile app downscales it using a fast, low-quality bilinear filter. Resize to exactly 1080px wide in Vexelloom Image Resizer first so you control the edge sharpening.
2. Stay Under Platform KB Thresholds
YouTube rejects thumbnails over 2 MB, and Instagram aggressively crushes JPEGs over 1.5 MB. Pre-compressing at Quality 82 keeps your file under the platform's re-compression trigger.
3. Convert GIFs to H.264 MP4
Instagram, TikTok, and LinkedIn either reject .gif files or convert them poorly. Use GIF to Video Converter to turn animations into crisp 1080p MP4 clips.
One-Click Social Media Presets in Your Browser
Skip manual pixel entry—Vexelloom's Image Resizer includes built-in presets for Instagram Posts (1080×1350), Stories/TikTok (1080×1920), YouTube Thumbnails (1280×720), and LinkedIn Banners:
Frequently Asked Questions: Social Media Image Sizes
More Vexelloom Benchmarks & Guides
JPEG vs WebP vs AVIF (2026 Benchmark): File Size, Quality & Browser Support
Benchmarks • 9 min readHow Much Can You Compress an Image Without Losing Quality? (Q100 to Q50 Tested)
Web Performance • 7 min readHow Image Compression Affects Website Speed, Core Web Vitals (LCP) & SEO
Privacy & Security • 7 min readWhat Information Are Your Photographs Revealing? EXIF, GPS & Camera Privacy Guide